CREATIVE BUSINESS NOW’S THE TIME
Almost all agree that social distancing is necessary for the health of our city, but it’s been catastrophic for many of you with a small business that rely on in-person activities to thrive. From restaurants to gift shops to cleaning services, businesses have had to completely upend their normal strategies to figure out how you can survive. Here are a few ideas that may be helpful.
EXPAND YOUR MARKET
In some cases, your existing clientele just won’t be able to make use of your products or services. For example, Cleaning services have to find new clients because their regular customers understandably didn’t want people coming into their homes.
Instead consider offering sterilization and disinfection services for entrances of buildings that are still in use. Similarly, local distilleries have shifted to making hand sanitizer. Diversify your protect lines. Find out what you can do that clearly meets the definition of essential.
CONSIDER NEW WAYS TO DELIVER YOUR PRODUCT OR SERVICE
Many of our dine-in restaurants are offering online ordering and curbside pickup. But other brick-and-mortar businesses need something more personal. When your business involves people coming in to browse or interact with you, you need to figure out how to make that happen virtually. Try offering personalized recommendations for gifts. People don’t come in knowing what they want—they browse, online, point them in the right direction. Maybe consider delivery to nearby locations.
By offering your services online, you retain existing customers during social distancing, while also potentially opening your market to people outside of our area.
PARTNER WITH OTHER BUSINESSES
Think about selling prepared meals at a local grocery store to make up for the lack of business in-house. This partnership may give you a way to safely serve your customers.
STAY CONNECTED WITH YOUR CUSTOMERS
Your customers may not be buying from you right now, but you’ll need them more than ever once things settle down and they can come back to you in person. That’s why it’s so important to stay connected through virtual channels. Here are a few ways to make that happen.
1. Send an email
2. Update your website
3. Ask for ideas
No one knows better what your customers want than your customers themselves. Everyone is dealing with social distancing differently, so it can benefit you to just ask—what do folks want from you right now? Letting customers guide your strategy ensures that you’re providing products and services people want. Plus, it allows you to continue to market and connect with your customers even when they’re not coming into your store.
INVEST NOW IN YOUR BUSINESS’S FUTURE
While business is slow, you can use the time to figure out what you can streamline for when your business is back in action. By investing in this effort during this slowdown period, you will have positioned ourselves to be more successful and efficient when business picks back up.
Another way to invest now for future gains is through your content marketing. Creating high quality content is something you can do by yourself, on your own schedule. You can send it to your email list and post it on social media, this keeps you connected.
Because folks can spend more time online during this “social distancing”, it’s is a great time to offer this kind of content: it’s a marketing channel for you and a benefit to your existing and potential customers.
This is an unprecedented time for all who own small businesses, and there’s no one-size-fits-all solution, please be creative.